A/B Testing Mastery

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.

Here’s what’s covered in the guide:

  • What is A/B testing and How Does It Work?
  • What to Test to Improve Our Chances of Winning?
  • How to Prioritize Test Hypotheses?
  • How Long to A/B Test?
  • How to Set up A/B Tests?
  • How to Analyze A/B Test Results?
  • How to Archive Past Tests?
  • What You Need to Know About A/B Testing Statistics
  • A/B Testing Tools and Resources
  • All of these you can find here.

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